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Based out of the Lower Mainland, SLAP Marketing and Communications
is a full service marketing and public relations firm specializing in
tourism, farm-to-plate, and lifestyle.

Our in-depth industry knowledge enables us to quickly assess
our clients’ needs and provide a wide range of services.

Our Philosophy

We are a group that is young at heart and daring in thought, edgy enough to get noticed in today’s inundated world.

From the lattè-holding hipster to the energetic zoomer, we love media and influencers of all ages and backgrounds, and, given their unique perspectives, their stories take a different slant. We speak in the vernacular, are approachable, and exude energy in our messages. We imagine that we are out for coffee with the people we speak to, translating to high-fives, hugs, and depth of conversation. It’s how businesses get attention and can share a personality in today’s times. Public Relations has experienced a paradigm shift and by making brands feel approachable, we facilitate a higher level of engagement and brand loyalty.


  • workshops and speaking engagements  
  • marketing and communications strategy
  • crisis communications
  • visual branding
  • media relations and influencer outreach
  • event marketing
  • integrated social media campaigns: content creation and distribution
    • photography and videography
    • branded content
    • stories
  • web development and digital marketing
  • copy-writing

Meet the Team

Summer Dhillon


Summer is our leader for all things pr and marketing.

Her outrageous ideas, although challenging, trademark her style and she should come with a warning label saying “I am a hugger. Beware!” Driven by results (her husband and children always tell her she is addicted to way too much screen time), her go-getter attitude has her up late at nights creating new campaigns. This girl knows what she wants and how to get it!

On the flip side, she has a love for academia and has earned a few degrees—to be honest, she would be a career student if she could– but poverty just isn’t an option. Summer also loves to advocate that tourism creates world citizenship and is a strong supporter of the ‘buy local’ food movement. Put it together and you have a strong focus on tourism, food, and lifestyle.

Addicted to lattés, all things glitter, and designer purses, despite her high-maintenance ways, you’ll be glad that you met her.

Adam Trombley

Communications Specialist

After completing a master’s degree and trying his hand in finance and health regulation, Adam quickly realized that wasn’t the world for him. His great passion for building relationships and connecting people through storytelling led Adam to hit “career reset” about 10 years ago.

Today, Adam wears a few new hats. Not real hats, because he thinks he doesn’t look good in them, but figurative ones. He’s our lead copywriter and PR pro having worked on national campaigns, brand launches, influencer events, social media strategies and membership engagement campaigns, with client experience ranging from global luxury brands to local family run-businesses, tourism destinations, and nonprofits.

In recognition of his experience and expertise in his second career, Adam has recently become a guest lecturer at SFU (something that doesn’t make him feel old at all).

Samantha Lenz

Communications Specialist

Samantha is a copywriting and journalist, by trade, turned pr & communications extraordinaire.

Sometimes known to make too many inappropriate jokes and get herself in some interesting situations with her dry sense of sarcasm, you’ll be sure to have a few good laughs when you’re with her. Can’t forget to add when she’s not busy writing or working on social media posts, she is consumed with far too many tantrums, diaper changes, and cold cups of coffee.

Sam has a horrible addiction to reality television (yes, every single Real Housewives show), to reciting each Friends episode. With a multitude of degrees ranging from English to the Liberal Arts, Sam is ready to take on the world one key-stoke at a time. With over a 100 wpm skill set… it’s no surprise how she has a way with words!

Sydney Power

Content Creation and Events Specialist

Sydney is a Content Creator and Events specialists with a drive to bring unique, innovative, and engaging ideas to her work.

Spending four years living the island life in Nanaimo completing her Bachelor of Hospitality Management, Sydney has enjoyed balancing the relaxed island life and the exciting ever-changing world of marketing and events. If she isn’t out in the world creating content Sydney is most likely to be found exploring beautiful British Columbia by hiking her favourite mountains, swimming in every cold lake we have and going to Vancouver Island to visit her favourite waterfalls.

Sydney empowers herself by working with inspiring and creative people who can support her dreams of creating magical events and inspiring content.

Cristina Puno

Digital Strategist

Cris is our digi master. As a busy wife and momma, she has been working in the IT Industry for more than 15 years.

From working at eBay to, this woman gets the complex online world! When she’s not consumed by the calls of her computer and kids, and if you listen closely, you’ll hear her blaring out some sick shower tunes.

With coffee running through her veins, she enthusiastically battles each day, one digital design at a time!

Claire Petherick

Graphic Designer

Claire is a visual communications specialist with a passion for design, an eye for detail, and an Australian accent.

When she’s not wielding the black magic of Adobe’s creative suite or grappling with the minutia of web development, she is most likely wrangling a delightful but demanding preschooler, and possibly wishing she was out on her mountain bike or skis enjoying BC’s breathtaking mountains.

Claire has been flexing her creative flair for as long as she can remember. Drawing, painting, poster making or embellishing school projects; Claire was all over it. *Several* decades, a Bachelor of Industrial Design, and a wealth of experience later and she is now in her element, crafting print and digital solutions for a variety of clients, delivering their brand messages in meaningful and engaging ways.

Auriel Niven

Graphic Designer

Auriel is a marketing enthusiast with a whole whack of experience who loves doing design work.

Known to, randomly, salsa at long table dinners and whose tongue-in-cheek humour comes in very handy when writing copy, Auriel also has a softer side where she enjoys good food, wine, and company.

Currently lives in New West with a pack of 4-legged piranhas (chihuahuas) and a pretty cool dude.

Catch us on Social!

  • Who else struggles getting back into the routine after a long weekend?! 🍂 #slapcommunications #prlife #agencylife
  • Happy Thanksgiving from all of us at Team Slap! We are so thankful to our friends, family and clients for your continued support. ❤️ Wishing everyone a prosperous year filled with love, laughter and growth. 📸: Pinterest
  • “If everyone would look for that uniqueness then we would have a very colourful world.”
- Michael Schenker
  • May your coffee be strong and your Monday be short. #slapit #slapcommunications #mondaymotivation
  • What a lovely evening celebrating @tourismabbotsford new re-brand that launched back in July! We certainly celebrated (despite the rain) with grape stomping and a wonderful long-table dinner. It was a beautiful night to say the least at @singletreewine 🍷 🍇 
Photography by: @robynbessenger

#handmadehomegrownabby #acultivatedcity #ExploreAbby #thefraservalley
  • Happy Monday! Are you setting intentions and goals to get the week off on a positive note?! ❤️