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ABOUT SLAP

Based out of the Lower Mainland, SLAP Marketing and Communications
is a full service marketing and public relations firm specializing in
tourism, farm-to-plate, and lifestyle.

Our Philosophy

We are a group that is young at heart, daring in thought, and edgy enough to get noticed in today’s chaotic world.

From the Kombucha-loving hipster to the energized zoomer, we embrace media and influencers of all ages and backgrounds. Given their unique perspectives, we love how their stories each take a different slant. We speak in the vernacular, are approachable, and are highly relational. We just love meaningful conversation and people! Their stories inspire us.

And, we only work with clients whose brand values align with our own.

Put it all together and it’s a beautiful thing. The results from building social media followings and deepening engagement to earning coverage in well-optimized blogs and with traditional press coverage just naturally follows.

 

Services

  • workshops and speaking engagements
  • marketing and communications strategy
  • crisis communications
  • media relations and influencer outreach
  • event marketing
  • copywriting
  • integrated social media campaigns: content creation and distribution
    • photography and videography
    • branded content
    • stories, reels, and Tik Toks

Meet the Team

Summer Dhillon

Principal

Summer is our leader for all things pr and marketing.

Her outrageous ideas, although challenging, trademark her style and she should come with a warning label saying “I am a hugger. Beware!” Driven by results (her husband and children always tell her she is addicted to way too much screen time), her go-getter attitude has her up late at nights creating new campaigns. This girl knows what she wants and how to get it!

On the flip side, she has a love for academia and has earned a few degrees—to be honest, she would be a career student if she could– but poverty just isn’t an option. Summer also loves to advocate that tourism creates world citizenship and is a strong supporter of the ‘buy local’ food movement. Put it together and you have a strong focus on tourism, food, and lifestyle.

Addicted to lattés, all things glitter, and designer purses, despite her high-maintenance ways, you’ll be glad that you met her.

Adam Trombley

Communications Specialist

After completing a master’s degree and trying his hand in finance and health regulation, Adam quickly realized that wasn’t the world for him. His great passion for building relationships and connecting people through storytelling led Adam to hit “career reset” about 10 years ago.

Today, Adam wears a few new hats. Not real hats, because he thinks he doesn’t look good in them, but figurative ones. He’s our lead copywriter and PR pro having worked on national campaigns, brand launches, influencer events, social media strategies and membership engagement campaigns, with client experience ranging from global luxury brands to local family run-businesses, tourism destinations, and nonprofits.

In recognition of his experience and expertise in his second career, Adam has recently become a guest lecturer at SFU (something that doesn’t make him feel old at all).

Codi Warmerdam

Brand Content Creator

Codi is a content creator through and through, her background includes photography, graphic design, blogging and social media management. With years of experience she brings a creative eye to content creation through both static and video content. You can often catch her watching reels and poorly singing along (she knows singing isn’t one of her strengths) to the latest trending sound on socials.

Born and raised in Abbotsford, BC, she couldn’t be more local. When she’s not behind her phone creating or posting you can find Codi visiting a local farm or exploring the outdoors with her husband, three kiddos and their wild pup, Lucy. Finding new places in beautiful BC is one of her favourite things to do and of course she’ll share where to find it yourself on her Instagram page.

Samantha Lenz

Communications Specialist

Samantha is a copywriting and journalist, by trade, turned pr & communications extraordinaire.

Sometimes known to make too many inappropriate jokes and get herself in some interesting situations with her dry sense of sarcasm, you’ll be sure to have a few good laughs when you’re with her. Can’t forget to add when she’s not busy writing or working on social media posts, she is consumed with far too many tantrums, diaper changes, and cold cups of coffee.

Sam has a horrible addiction to reality television (yes, every single Real Housewives show), to reciting each Friends episode. With a multitude of degrees ranging from English to the Liberal Arts, Sam is ready to take on the world one key-stoke at a time. With over a 100 wpm skill set… it’s no surprise how she has a way with words!

Cristina Puno

Digital Strategist

Cris is our digi master. As a busy wife and momma, she has been working in the IT Industry for more than 15 years.

From working at eBay to AutoTrader.ca, this woman gets the complex online world! When she’s not consumed by the calls of her computer and kids, and if you listen closely, you’ll hear her blaring out some sick shower tunes.

With coffee running through her veins, she enthusiastically battles each day, one digital design at a time!

Claire Petherick

Graphic Designer

Claire is a visual communications specialist with a passion for design, an eye for detail, and an Australian accent.

When she’s not wielding the black magic of Adobe’s creative suite or grappling with the minutia of web development, she is most likely wrangling a delightful but demanding preschooler, and possibly wishing she was out on her mountain bike or skis enjoying BC’s breathtaking mountains.

Claire has been flexing her creative flair for as long as she can remember. Drawing, painting, poster making or embellishing school projects; Claire was all over it. *Several* decades, a Bachelor of Industrial Design, and a wealth of experience later and she is now in her element, crafting print and digital solutions for a variety of clients, delivering their brand messages in meaningful and engaging ways.

Robyn Sommerville

Graphic Designer

Robyn is a graphic designer with a ton of agency and freelance experience. Her curious mind loves variety and her artistic talent can make the simplest project shine. Often having random, fun personal projects on the go, she loves all things creative. She’s been an artist her whole life and now enjoys the everyday designer challenges of communicating messages in an interesting, engaging way.

When the MacBook shuts, Robyn shifts into fun-mom mode with her beautiful daughters and super cuddly Maltese-Poodle. Indulging her inner child, she loves to entertain her kids with creative stories, arts, crafts and immature jokes. A sporty girl at heart, she was a ringette goalie for 25 years pre-kids and now spends time casually shooting hoops, playing tennis and biking the beautiful trails of Coquitlam.

Auriel Niven

Graphic Designer

Auriel is a marketing enthusiast with a whole whack of experience who loves doing design work.

Known to, randomly, salsa at long table dinners and whose tongue-in-cheek humour comes in very handy when writing copy, Auriel also has a softer side where she enjoys good food, wine, and company.

Currently lives in New West with a pack of 4-legged piranhas (chihuahuas) and a pretty cool dude.